Although a company’s logo represents their brand, it doesn’t embody all the elements of their brand. This is where people can get confused when it comes to branding basics. A brand may seem like a simple concept. But you’ll see, as we peel back the layers that formulate a brand, that it’s more complex than just slapping a logo on a letterhead. In HubSpot, one article on branding states it this way: “Essentially, your brand identity is the personality of your business and a promise to your customers.”
Key Differences between Customer Experience and Customer Service
Customer service can be considered the attributes necessary to heighten and compliment the Customer Experience – which translates to the holistic customer journey as they navigate through every interaction with your company. From the customer’s first inquiry, through their engagement with your employees, brand, product or service – and even post-purchase support – that is … Read more
How Often Should You Post Content for Your Business?
When you’re operating a business, it may be hard to see the need to write regular blog and social media posts. After all, if your audience knows about the products and services you’re offering through your website, then that should be enough to tempt them, right? Well, yes and no. It’s not just about getting the consumer interested in what you have to offer; ultimately, it’s about closing the sale. Generating fresh, new content is becoming an effective way to increase sales and scale your company’s growth.