The Benefits of Strong Brand Positioning for Your Company

brand positioning

A brand’s marketing position refers to how a brand wants its target audience to perceive them when compared to other companies in their field. One definition reads: “A brand positioning strategy serves to establish brand associations in the mind of the consumer, in a bid to make them perceive the brand in a specific way.” … Read more

It’s Not Just a Logo on a Letterhead: What Does Your Brand Say About Your Business?

What Does Your Brand Say About Your Business

Although a company’s logo represents their brand, it doesn’t embody all the elements of their brand. This is where people can get confused when it comes to branding basics. A brand may seem like a simple concept. But you’ll see, as we peel back the layers that formulate a brand, that it’s more complex than just slapping a logo on a letterhead. In HubSpot, one article on branding states it this way: “Essentially, your brand identity is the personality of your business and a promise to your customers.”

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What is Color Theory and Why Is It Important to Your Website?

What is Color Theory and Why Is It Important to Your Website

It’s no secret that looking at different colors causes you to feel an array of emotions. For instance, whether you realize it or not, your sub-conscious reacts differently to the color green than it does to blue. Green is refreshing and invigorating, while blue is tranquil and steadfast. There is a psychological explanation behind how our brains react to color. This explanation is embodied in the Color Theory of design.

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How Often Should You Post Content for Your Business?


When you’re operating a business, it may be hard to see the need to write regular blog and social media posts. After all, if your audience knows about the products and services you’re offering through your website, then that should be enough to tempt them, right? Well, yes and no. It’s not just about getting the consumer interested in what you have to offer; ultimately, it’s about closing the sale. Generating fresh, new content is becoming an effective way to increase sales and scale your company’s growth.

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