Brittany Baugher 
In order to get results from a Digital Marketing Campaign, a company needs to take a strategic approach: identify a specific, attainable goal or outcome for a campaign, and assemble specific initiatives that will contribute to achieving that goal. When we take the strategic approach, we understand the investment (cost) of each tactic and thus, the total cost of the campaign.
Before you even attempt your dream startup, you first need to know who it is that you are marketing to. Defining your target market will determine the success of your marketing strategy, and you will see the fruits of a successful marketing campaign through your ROI (Return on Investment.) ROI is simply a metric used … Read more
A brand’s marketing position refers to how a brand wants its target audience to perceive them when compared to other companies in their field. One definition reads: “A brand positioning strategy serves to establish brand associations in the mind of the consumer, in a bid to make them perceive the brand in a specific way.” … Read more
Although a company’s logo represents their brand, it doesn’t embody all the elements of their brand. This is where people can get confused when it comes to branding basics. A brand may seem like a simple concept. But you’ll see, as we peel back the layers that formulate a brand, that it’s more complex than just slapping a logo on a letterhead. In HubSpot, one article on branding states it this way: “Essentially, your brand identity is the personality of your business and a promise to your customers.”
It’s no secret that looking at different colors causes you to feel an array of emotions. For instance, whether you realize it or not, your sub-conscious reacts differently to the color green than it does to blue. Green is refreshing and invigorating, while blue is tranquil and steadfast. There is a psychological explanation behind how our brains react to color. This explanation is embodied in the Color Theory of design.
When you’re operating a business, it may be hard to see the need to write regular blog and social media posts. After all, if your audience knows about the products and services you’re offering through your website, then that should be enough to tempt them, right? Well, yes and no. It’s not just about getting the consumer interested in what you have to offer; ultimately, it’s about closing the sale. Generating fresh, new content is becoming an effective way to increase sales and scale your company’s growth.
You may have wondered more than once about what’s trending in small business marketing this year. It can be tough trying to stay abreast of all the technological advancements happening when it comes to business. What are some goals that small business owners need to set in order to keep up with the ever-changing digital marketing landscape?
One of the most difficult aspects of building your brand can be establishing trust with your audience. You need for them to trust that you will deliver on your promises before they can become loyal customers. But how do you go about that?
