The Benefits of Strong Brand Positioning for Your Company

brand positioning

A brand’s marketing position refers to how a brand wants its target audience to perceive them when compared to other companies in their field. One definition reads: “A brand positioning strategy serves to establish brand associations in the mind of the consumer, in a bid to make them perceive the brand in a specific way.” … Read more

It’s Not Just a Logo on a Letterhead: What Does Your Brand Say About Your Business?

What Does Your Brand Say About Your Business

Although a company’s logo represents their brand, it doesn’t embody all the elements of their brand. This is where people can get confused when it comes to branding basics. A brand may seem like a simple concept. But you’ll see, as we peel back the layers that formulate a brand, that it’s more complex than just slapping a logo on a letterhead. In HubSpot, one article on branding states it this way: “Essentially, your brand identity is the personality of your business and a promise to your customers.”

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