How to Define Your Target Market to Maximize ROI in Marketing

Target Market to Maximize ROI

Before you even attempt your dream startup, you first need to know who it is that you are marketing to. Defining your target market will determine the success of your marketing strategy, and you will see the fruits of a successful marketing campaign through your ROI (Return on Investment.) ROI is simply a metric used … Read more

Small Business Marketing Trends to Watch in 2022

small business marketing trends

You may have wondered more than once about what’s trending in small business marketing this year. It can be tough trying to stay abreast of all the technological advancements happening when it comes to business. What are some goals that small business owners need to set in order to keep up with the ever-changing digital marketing landscape?

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