What is Color Theory and Why Is It Important to Your Website?

What is Color Theory and Why Is It Important to Your Website

It’s no secret that looking at different colors causes you to feel an array of emotions. For instance, whether you realize it or not, your sub-conscious reacts differently to the color green than it does to blue. Green is refreshing and invigorating, while blue is tranquil and steadfast. There is a psychological explanation behind how our brains react to color. This explanation is embodied in the Color Theory of design.

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