PITA Mediterranean Street Food
PITA Mediterranean Street Food is a franchise in the Atlanta, GA area with 30 individual units. CONVRG provided PITA with a full-service marketing team. One of the first things CONVRG created for PITA was a Brand ID Kit, which gave us clear criteria to work with as we helped the company build their brand. A brand ID kit includes a business’s brand standards such as font type, color scheme, and logo design.
We streamlined their marketing program in several ways, some of which include:
- Social media posts
- Paid advertising
- An enhanced, optimized website
- An in-application
- Website copy
- Marketing content
Additionally, CONVRG created a new design for the PITA brand. We helped them launch a customer discount program for military personnel and municipalities, as well as a customer loyalty program called “Partner with Pita.” To enhance their customer communications, we set up SMS marketing as well.
For each individual store, CONVRG created 10-15 pieces of original content/copy per week to get PITA off the ground and running. Between the website copy, marketing content, and creative concepts CONVRG delivered, PITA has experienced phenomenal growth as a CONVRG client.